Kensho, owned by S&P Global, is a pioneer in applying machine learning to market data. It specializes in Event Impact Analysis, allowing users to understand how geopolitical or economic events historically affect asset prices.
### Technical Capabilities
- **NERD (Named Entity Recognition)**: Automatically identifies companies, people, and products in messy text data and links them to S&P Global's master database.
- **Scribe**: A transcription service optimized for the technical language of finance, used for earnings calls and investor days.
- **Macro Scenario Modeling**: Forecasts how portfolios might react to "What-if" scenarios like a Fed rate cut or a shift in trade policy.
> "Kensho makes sophisticated quantitative analysis accessible to analysts who aren't necessarily data scientists."
**Best for**: Hedge funds and institutional researchers who need to quantify the impact of news and alternative data on their investment theses.