Loom

Loom: Async Video Communication

Loom replaces unnecessary meetings with quick video messages. Record your screen, face, or both, and share instantly with a link—no uploads, no attachments, no scheduling conflicts.

Recording Modes

Mode	Use Case
Screen + Cam	Software demos, design reviews, personalized sales pitches
Screen Only	Tutorial walkthroughs, bug reports, process documentation
Cam Only	Executive updates, team announcements, thank-you messages

AI-Powered Features

Auto Transcription & Chapters

• Automatic speech-to-text generation
• AI identifies topic shifts and creates chapters
• Searchable transcripts jump to specific moments
• Closed captions for accessibility

Video Summaries

Loom AI generates:

• Title suggestions based on content analysis
• Description summaries for context
• Action items extracted from verbal commitments
• Key takeaways bullet points

Smart Editing

• Stitch: Combine multiple takes seamlessly
• Trim: Remove dead air and mistakes with one click
• Live Rewind: Fix errors mid-recording without restarting

Collaboration Tools

Viewer Engagement

• Comments timestamped to specific video moments
• Emoji reactions for quick feedback
• CTA buttons linking to docs, forms, or calendars

Analytics Dashboard

• View counts and watch time
• Drop-off points (where viewers stop watching)
• Engagement heatmaps
• Viewer identification (who watched what)

Integration Ecosystem

• Slack: Videos embed and play directly in channels
• Jira/Linear: Attach Looms to tickets for bug context
• Notion: Embed videos in documentation
• Salesforce: Track video engagement in CRM
• GitHub: Explain PRs with video walkthroughs

Pricing

• Starter (Free): 25 videos/person, 5 min/recording limit, 720p
• Business ($12.50/month): Unlimited videos, 4K recording, advanced analytics
• Enterprise (Custom): SSO, SCIM provisioning, advanced security

The ROI of Async Video

"Loom saves our distributed team 8 hours/week in meetings. Complex explanations that took 30 minutes to write now take 3 minutes to record." — Engineering Manager

Best for: Remote teams, customer support, sales outreach, design feedback, and anyone tired of "quick sync" meetings that aren't quick at all.