Loom: Async Video Communication
Loom replaces unnecessary meetings with quick video messages. Record your screen, face, or both, and share instantly with a link—no uploads, no attachments, no scheduling conflicts.
Recording Modes
| Mode | Use Case |
|---|
| Screen + Cam | Software demos, design reviews, personalized sales pitches |
| Screen Only | Tutorial walkthroughs, bug reports, process documentation |
| Cam Only | Executive updates, team announcements, thank-you messages |
AI-Powered Features
Auto Transcription & Chapters
- Automatic speech-to-text generation
- AI identifies topic shifts and creates chapters
- Searchable transcripts jump to specific moments
- Closed captions for accessibility
Video Summaries
Loom AI generates:
- Title suggestions based on content analysis
- Description summaries for context
- Action items extracted from verbal commitments
- Key takeaways bullet points
Smart Editing
- Stitch: Combine multiple takes seamlessly
- Trim: Remove dead air and mistakes with one click
- Live Rewind: Fix errors mid-recording without restarting
Collaboration Tools
Viewer Engagement
- Comments timestamped to specific video moments
- Emoji reactions for quick feedback
- CTA buttons linking to docs, forms, or calendars
Analytics Dashboard
- View counts and watch time
- Drop-off points (where viewers stop watching)
- Engagement heatmaps
- Viewer identification (who watched what)
Integration Ecosystem
- Slack: Videos embed and play directly in channels
- Jira/Linear: Attach Looms to tickets for bug context
- Notion: Embed videos in documentation
- Salesforce: Track video engagement in CRM
- GitHub: Explain PRs with video walkthroughs
Pricing
- Starter (Free): 25 videos/person, 5 min/recording limit, 720p
- Business ($12.50/month): Unlimited videos, 4K recording, advanced analytics
- Enterprise (Custom): SSO, SCIM provisioning, advanced security
The ROI of Async Video
"Loom saves our distributed team 8 hours/week in meetings. Complex explanations that took 30 minutes to write now take 3 minutes to record." — Engineering Manager
Best for: Remote teams, customer support, sales outreach, design feedback, and anyone tired of "quick sync" meetings that aren't quick at all.
